I see.

Polaroid returns to the photo scene with new cameras


“Polaroid film died a while back, but then was reborn with plans to re-release the old instant film cameras and the famous Color 600 instant film. We got our first sneak peek at what the new Polaroid film cameras will look like when they hit the storefronts later this year. It looks like Polaroid will be offering some unique finishes for the new instant shooter, including a wood-grain finish as shown in the mockup above. The new camera will be called the PIC 1000 and should cost less than $100.

Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010. -Polaroid Press ”
via PhotographyBay

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